Monthly Archives: September 2012

Chefwear Throwback – 20 Years of Catalogs, a Who’s Who of the Culinary World

Title

Standing: George Morrone, David Lebovitz, Jonathan Waxman, Michael Mina, Steve Simmons, Arnold Rossman. Seated: Stacey Morrone, Deborah Sigler, Rochelle Huppin.

Since its inception in 1990, Chefwear has earned the support of some of the top chefs in the industry. With the first supporters amongst the likes of Wolfgang Puck and Bobby Flay, Chefwear began releasing catalogs featuring culinary moguls in 1993 and has since been showcasing the “who’s who” in the cooking world on the cover and within its pages. Starting with our first ever catalog, take a look back through time and see who has graced the covers and have become a special part of Chefwear’s history.

1993t

1993

The first ever Chefwear catalog was introduced in 1993. It was eight pages long and featured some of Chefwear’s first supporters.

1994t

1994

Cover features from left to right: Nancy Silverton, Mark Peel, Nobu Matsuhisa, Larry Forgione and Bradley Ogden

Chefwear placed leading chefs on the cover of the 1994 catalog, which featured the product that started it all-The Baggy Pants.

Restaurants Featured:

1996t

1996

Cover features (from left to right): Rick Bayless, Geno Bahena and Richard James

Chefwear introduced more comfortable fits, new styles, hot prints and new and improved pre-washed fabric in the 1996 catalog.

Restaurants Featured:

1997t

1997

Cover features (from left to right, top to bottom) Drew Nieporent, Mary Sue Milliken, Susan Feniger, Christophe Ithurritze, Fred Eric, and Francois Kwaku-Dongo

Chefwear focused on new designs, patterns, and fabrics for the 1997 release.

Restaurants Featured:

1998t

1998

Cover features (from left to right, top to bottom): Vicki Fan, Kazuto Matsusaka, Mary Sue Milliken, Susan Feniger, and the crew at Border Grill

In 1998, Chefwear expanded its collection to include more chef jackets with improved fade-resistant fabric as well as shoes and exclusive designer patterns.

Restaurants Featured:

199t

1999

Cover features (from left to right): Raji Jallepalli, Jan Birnham, Todd English, and Heather Swain

Chefwear continued to grow over the years and by the 1999 catalog release, styles were displayed on 35 pages and ranged from pants and jackets to aprons, shoes and headwear.

Restaurants Featured:

2000t

2000a

Cover features: Michael Romano

2000b

Cover features: Matthew Kenney and Jennifer Firestone

The new millennium brought Chefwear to restaurants in New York. This also marked the first year that more than one catalog was released over a 12-month period from the same city.

Restaurants Featured:

2001t

2001a

Cover features: Frank Brigsten

2001b

Cover features: Anne Kearney

2001c

Cover features: Jerry Amato

2001d

Cover features: Susan Spicer

2001e

Cover features: Scott Barnes

2001z

Cover features: Frank Brigsten and Susan Spicer

2001g

Cover features: Jamie Shannon

Chefwear traveled to New Orleans for the first time in 2001. This series marked a decade of success and the start of new era for Chefwear, its catalog and clothing.

Restaurants Featured:

2002t

2002a

Cover features : Todd Weisz,Oliver Saucy, and Michael Schwartz

2002b

Cover features: Oliver Saucy

2002c

Cover features : Allen Susser and Norman Van Aken

2002d

Cover features: Michelle Bernstein

2002e

Cover features: Michael Schwartz

2002f

Cover features (from left to right, top to bottom): Wolfgang Puck, Maida Heatter, Norman Van Aken, Todd Weisz, and Michelle Bernstein

2002g

Cover features (from left to right): Wolfgang Puck and Maida Heatter

2002h

Cover features (from left to right): Michelle Bernstein and Robbin Haas

Chefwear traveled to Miami, FL in 2002-2003 to capture not only the beautiful scenery, but some of the most culturally inspired restaurants. Chefwear dressed chefs from all facets of the industry from fresh seafood to Latin and Caribbean flare.

Restaurants Featured:

2003t

2003a

Cover features: Francois Kwaku-Dongo

2003g

Cover features: Michael Kornick

2003c

Cover features: Gale Gand

2003c (2)

Cover features: Grant Achatz and staff

2003b

Cover features: Jennifer Newbury

2003e

Cover features: Douglas Rodriguez

2003f

Cover features: Scott Conant

2003d

Cover features: Paul Kahan

2004a

Cover features: Rick Tramonto and staff

2004b

Cover features: Women Chefs and Restaurateurs

2004c

Cover features: Douglas Rodriguez and staff

Chefwear conquered two of the most influential and largest cities, Chicago and New York, in 2003-2004. These two cities boast restaurants that thrive on diversity and excellence; So, Chefwear fit right in.

Restaurants Featured:

2004tt

2004d

Cover features: Robert Harstein

2004e

Cover features (from left to right, top to bottom): Hans Rockenwagner, Raphael Lunetta and Josiah Citrin, Ludovic Lefebvre, and Vicki Fan

2004f

Cover features: Wolfgang Puck

2004g

Cover features: David Lentz and Suzanne Goin

2004h

Cover features (from left to right): Greg Bernhardt, Lokelani Alabanza, Huy Nhuyen, Amy Knoll, Neal Fraser, and Sergio Gonzales

2004i

Cover features: Mirko Paderno

2004j

Cover features (from left to right): Govind Armstrong, Francisco Huerta and Andrew Kirschner

2005

Cover features (from left to right): Sydney Hunter III, Jeremy Strubel, Ludovic Lefebvre, Koa Duncun and Kevin Meehan

2005b

Cover features: Vicki Fan and Kazuto Matsusaka

2005c

Cover features: Suzanne Tracht and Eduardo Lopez

Los Angeles welcomed Chefwear back with open arms in 2004-2005. The city was influential to Chefwear’s beginning and boasts high-end restaurants from some of the most famous chefs from all over the world.

Restaurants Featured:

2005t

2005d

Cover features: Monica Pope and Andrea Lazar

2005e

Cover features : Taka Takizawa, Masa Naio, Tyson Cole, Heather Hawkins, and Mat Clouser

2005f

Cover features: David Bull

2005g

Cover features: Tim Keating and Robert Del Grande

2005h

Cover features: Joshua Hines and John Wolfe

Chefwear took on the Southwest when it traveled to Austin and Houston, TX in 2005 to explore the area that inspired Texas barbeque and beanless chili. The series features some of the area’s best chefs in Chefwear gear.

Restaurants Featured:

2005tt

2005i

Cover features: Gabriel Frasca

2006a

Cover features: Lydia Shire and Alex Pineda

2006b

Cover features :Brad Rainville, Meredith ,Todd English,Kareem Michael

2006c

Cover features: Ming Tsai

2006d

Cover features (from left to right): Maura Kilpatrick, Nookie, Wilton Osorno, and Ana Sortun

Chefwear made its way to the East coast to Boston, MA in 2005-2006. The trip featured restaurants that embraced the culture of New England cuisine made so famous thanks to the multiple ports up and down the coast and their fresh seafood.

Restaurants Featured:

2006

2006i

Cover features: Andrew Kirschner

In the spirit of Chefwear’s annual support of the South Beach Food & Wine Festival, Andrew Kirschner takes a dip in the ocean during the event while sporting a Chefwear uniform in 2006.

2006tt

2006f

Cover features : Morgan Brownlow, Bryan Colombo, Gabriel Rucker, Travis Ingles, Marcos Lopez, Tommy Habetz, Jason Barwikowski, and Mika Parades

2006e

Cover features (from left to right): Thierry Rautureau, Chris Keff, Kathy Casey, Ethan Stowell, and Daisley Gordon

2006g

Cover features : Jason Wilson, Autumn Maddox, and Dan Gilmore

2006h

Cover features: Ethan Stowell

Chefwear landed in the Pacific Northwest in 2006. Chefs from restaurants in Portland, OR and Seattle, WA are featured sporting our extensive clothing line.

Restaurants Featured:

2006ttt

2006j

Cover features: Marcus Samuelsson

2006k

Cover features: Tyler Florence

2007c

Cover features: Gale Gand

2007a

Cover features: Nancy Silverton

2007b

Cover features: Govind Armstrong

Chefwear took the opportunity to feature the chefs of the Macy’s Culinary Council on the covers during the 2006-2007 issues. The inside shows off chefs in our head-to-toe outfits from the Midwest, more specifically Cleveland and Columbus, OH.

Restaurants Featured:

2007t

2007d

Cover features : Joe Riley, Jesse Perez, Gary Donlick, Richard Meyer, Greg Dears, Doug Turbush, Piero Premoli, and Jamie Adams

2007e

Cover features: Kevin Rathbun

2007f

Cover features (from left to right): Jeff Smedstad, Todd Annis, Micah Willix, Mark Alba, Dean Dupuis

2007g

Cover features: Clifford Harrison and Heather King

After a visit to the Midwest earlier in the year, Chefwear headed south to Atlanta, GA in 2007. Here, chefs with roots in southern home cooking donned clothes from our Chefwear line.

Restaurants Featured:

2007tt

2007h

Cover features : Derek Buchanan, Brittainy Terhost, Kimberly Schneider, Komaki Ueno and Ethan Howard

2007i

Cover features: David Gingrass and Bridget Baston

2008a

Cover features (from left to right): Hiro Sone, Lissa Doumani, Kris Schram, Kristina Duffy, Thomas Bowman, Yoshiko Murakami, John McConnell, Steven Joo, Ron Gentile, and Scott Jacobson

2008b

Cover features (from left to right): William Pilz, Sean Forsha, Elizabth Faulkner, and Yuko Fujii

2008c

Cover features: Charles Phan

Chefwear visited the west coast in 2007-2008 to capture chefs from restaurants in San Francisco, CA then headed 47 miles north to Napa Valley CA. Chefs from across the area were featured surrounded by beautiful vineyards and gardens.

Restaurants Featured:

2008t

2008d

Cover features: Anna Bautista

2008e

Cover features: Curtis Aikens

2008f

Cover features: Erasto Jacinto

2008g

Cover features: Michael Chiarello

2008h

Cover features: Matt Bennett and Jeff Starr

Chefwear headed 47 miles north of San Francisco to Napa Valley, CA in 2008. Chefs from across the area were featured surrounded by beautiful vineyards and gardens.

Restaurants Featured:

2008tt

2008i

Cover features: Heather Chittum

2008j

Cover features: Eric Ziebold

2009a

Cover features: Lou Fleming

2009b

Cover features: Michel Richard

2009c

Cover features: Jose Andres

Chefwear took to the nation’s capital in 2008-2009. The trip featured leading chefs from restaurants all over Washington D.C. and Baltimore.

Restaurants Featured:

2009t

2009d

Cover features : Katie Gulla, Donald Drake, Donald Barickman and Kelly Franz

2009e

Cover features: Bob Waggoner

2009f

Cover features: Frank Lee and the culinary staff from Slightly North of Broad, High Cotton, Old Village Post House and Charleston Cooks

2009g

Cover features: Sean Brock and the culinary staff from McCrady’s

2009h

Cover features (from left to right): Ryley McGillis, Robert Wysong, and Nathan Thurston

Chefwear traveled to the beachfront town of Charleston, SC in 2009. The shoot put the South’s culture front and center by capturing area chefs standing next to beautiful architecture or cooking southern comfort food.

Restaurants Featured:

2009tt

2009i

Cover features: Lisa Bailey and Keegan Gerhand

2009j

Cover features: Tyler Wiard

2010a

Cover features: Lachlan-Patterson and staff from Frasca Food and Wine

2010b

Cover features: Mark Dym

2010c

Cover features: Hosea Rosenberg and Jamey Fader

Chefwear took to the mountains and the beautiful cities of Denver and Boulder, CO in 2009-2010. Chefwear brought in chefs that are synonymous with clean flavors in both food and wine while featuring many items from our vast collection.

Restaurants Featured:

2010t

2010d

Cover features: Greg Silver, Dan Rossi and Billie Chen

2010e

Cover features: Sam DeMarco

2010f

Cover features: Vincent Chiyuto and Dana Tuohy

2010g

Cover features: Mike Minor

2010h

Cover features: Jason Damato and the culinary staff from House of Blues

Chefwear made its way to Sin City for the 2010 editions of our prestigious catalog. Chefwear worked with amazing chefs from all over the city that never sleeps.

Restaurants Featured:

2010tt

2010j

Cover features: Martin Hamann

2010k

Cover features: Walter Staib

2011a

Cover features: Jennifer Carroll

2011b

Cover features: Ralph Fernandez

2011c

Cover features: Amanda Rafalski

The hometown of our forefathers, Philadelphia, PA, welcomed Chefwear with open arms in 2010-2011. Chefwear captured the old tavern feel of our country’s history.

Restaurants Featured:

2011d

Cover features: John Besh

2011e

Cover features: Susan Spicer

2011f

Cover features: Tyler Kean, Mike Wallace, and Panini Pete

2011g

Cover features: Tory McPhail

2011h

Cover features: Leah Chase

Chefwear traveled to New Orleans for the second time in 2011. Here, Chefwear embraced the area and dressed participating chefs in a variety of items from our fashion forward collections.

Restaurants Featured:

2011tt

2011j

Cover features: Russell Klein and Lenny Russo

2011i

Cover features: Zoe Francois and Steven Joel Brown

2012a

Cover features: Jay Sparks, Tim McKee, and Todd Bolton

2012b

Cover features: Andrew Zimmer

2012c

Cover features: Lucia Watson

The 2011-2012 editions brought Chefwear to the Twin Cities in Minnesota. This northern state empowers the use of local product thanks to its vast wilderness as well as its abundance of fresh water lakes.

Restaurants Featured:

2012t

2012d

Cover features: Kent Rathbun

2012e

Cover features: Tre Wilcox and Jermaine Brown

2012f

Cover features: Paula Lambert

Chefwear headed to the Southwest with its visit to Dallas, TX in 2012. The Lonestar State boasts strong flavors and charismatic chefs that modeled the Chefwear line with enthusiasm.

Restaurants Featured: